37% rural youth sans Internet access: Study
The Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov, indicates that over one in five (22%) admitted having downloaded the software at some point.
Key findings:
• More prevalent among men and 18-34 year olds
• Only half of ad blockers do so primarily to block all ads
• Main motivation is to block ‘interruptive’ or ‘annoying’ ads
• Nearly half of adults online unaware that ads fund content at little or no cost
Nearly half of adults online unaware that ads fund content at little or no cost
Men and 18-34s most likely to block ads
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