Creating consumer engagement across social platforms has become the norm for brands to keep the consumers at the heart of every business decision. Motorola Mobility is one such brand that has initiated quite a few campaigns to enhance its consumer engagement across social platforms – be it the ‘Hero without a cape’ campaign for Father’s…
In the first week of April, Terry Gou, the founder of Foxconn Technology Group, had visitors from India. A delegation led by Ram Sewak Sharma, India’s IT and electronics secretary, had called on the 64-year-old self-made electronics tycoon to pitch India as a manufacturing destination. Only in February, Foxconn had shuttered its factory that made Nokia…
Indian-Americans in California have begun preparations for a grand reception similar to last year’s Madison Square Garden event for Prime Minister Narendra Modi, who would be the only second Indian premier to visit the state with a trip planned in September to Silicon Valley. Representatives of Indian-American organisations held their first full-fledged preparatory meeting in…
The idea of a Digital India draws initial scepticism. India has nearly a billion people without internet access, while 37% of all adult Indians are illiterate. Despite the mobile boom, poor network infrastructure means there is no significant difference between 2G and 3G speeds. A realistic digital India would be one with a robust digital…
Indian metals billionaire Anil Agarwal is seeing happy days once again for a business that was almost sinking. Breathing new life into his Sterlite Technologies Ltd, a maker of telecommunications cables, is a plan by Prime Minister Narendra Modi to take the Internet to a billion rural Indians. The initiative will lead to a 20%…
With the increase in adoption of cloud-based applications and solutions and expected surge in demand from the government segment, enterprise software company Oracle is now mulling data centres in India. This would help the company to host the applications and various other cloud-based solutions within the country, given the sensitivity of nature of government business.…
Imagine being asked to submit your birth certificate to your employer by the end of the day. Most people would typically have to rummage through piles of files at home to locate it, making it a harrowing task. The government has now come up with a Digital Locker that allows you to store such important…
Malaysian Prime Minister Najib Razak promised that Malaysia would never censor the Internet. Speaking at the first Malaysian-ASEAN Regional Bloggers Conference, Najib said: “I have no doubts whatsoever that Malaysia has one of the liveliest blogospheres in the world. And definitely one of the freest if not the most free…[former Prime Minister Dr. Mahathir Mohamad]…
Among the initiatives launched with much fanfare by the NDA government is the one titled “Digital India”, which is slated to use high speed internet as a core utility and provide citizens entitlements, documents and a host of services on the cloud. While digital literacy is crucial for the success of such an initiative, a…
Hoshiyar Singh, 22, is in a class of 14 students being trained in logistics management. Rather ironically, his classroom is a container of the kind usually used to transport goods on large trucks. It arrived in Haryana’s Ambala district just three weeks ago. “When you enter the classroom, you forget that it used to be…