37% rural youth sans Internet access: Study
Online shoppers are expected to increase from 20 million in 2013 to 40 million in 2016, as an additional 200 million Indians will access the Internet in the next three years, with majority of them coming online through smartphones, indicates a new joint study by Assocham and Grant Thornton.
According to the study, a significantly low (19 percent) but fast-growing Internet population of 243 million in 2014 is an indicator of the sector’s huge growth potential in India. This underlines the potential of Internet use in India and as Internet penetration increases, the potential of growth of the e-commerce industry will also increase, it says.
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