37% rural youth sans Internet access: Study
Perhaps the most oft repeated phrase of the last five years, to the point of driving one either into a catatonic stupor or murderous rage, must surely be ‘Digital is the future’.
Almost every Indian advertising agency CEO and creative alike has said this for everyone who cared to hear or didn’t, of course with many variations (“Digital is the present, not the future!” being one of the popular ones.) But almost everyone in marketing had already got that memo three years ago.
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