37% rural youth sans Internet access: Study
In January 2015, it was revealed that the 700-million-plus users on WhatsApp were sending out 30 billion messages every day. In 2014, the messaging applications grew at a rate of 148%, adding 900 million users. The instant appeal of messaging apps is simple—they are faster and cheaper to use than email and they allow you to send text, links, videos and photos.
Once the plain-vanilla messaging has been mastered, these apps are differentiating by offering additional services.
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