37% rural youth sans Internet access: Study
The reality is that 10 years ago people did not use tablets and mobile phones as much as they do now, says Trevor Bull, the new CEO and Managing Director of Aviva Life Insurance Company India. And, it is this significant shift in the way people live their lives that is prompting the company to “refresh” itself and look at a “strategic shift” in its operating model in India.
“Digital will be the core,” Bull said, seated in his swanky office at Gurgaon, as he shared his plans for Aviva Life with BusinessLine in his first interview in India after assuming charge early this year. The aspiration clearly is to be as good and nimble as an e-commerce player and understand better the changing lifestyles of customers, he said, pointing out that the best companies in the world continue to reinvent themselves and align to customer expectations.
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