Get a Glimpse: Digital marketers

To be young and king of your domain is a happy probability if you choose to work in digital marketing. Here is where 20-somethings get to tell senior executives what to do. Digital marketing experts are in high demand. They help companies go online, and make businesses visible through various ways, like search engine optimization…

Digital Telangana programme to be launched

After ‘Make in India’ and ‘Swachh Bharat’, the Government of India is launching its 3rd major campaign, called Digital India with the objectives of enabling digital empowerment of citizens, facilitating digital infrastructure as a utility to every citizen and providing governance and services on demand. Digital India will be launched through a week-long programme starting…

Indian retail navigating the digital divide

The growing smartphone numbers and Internet access trends (140 million smartphones estimated to grow to 500 million by 2020, 300 million Internet users growing rapidly) indicate that ‘Digital’ has become a significant part of consumer behaviour in India, and the propensity to go digital is increasing day-by-day. E-commerce organisations have leveraged this digital wave quite…

Navigating the New Digital Divide

A digital revolution is underway in India (proliferation of smartphones, and growing digital savviness of Indian consumers). Considering this, it becomes critical for retailers in India especially the organized retailers to understand the growing digital influence on shoppers. While a lot is said about shopping online i.e. e-commerce (which forms <1% of overall retail purchases),…

Newest sunrise sector

There are around 5 billion connected devices in the world, which are expected to grow to 26 billion by 2020 as internet of things (IoT) gains traction, says an estimate by technology major Ericsson. The growth would be led by growing number of smart devices run on digital platforms with sensors and radio frequency identities.…

Digital India faces NoFN delay,hurdles

As the government makes a fresh bid to push the Digital India programme, which has been snagged with delays in the National Optic Fibre Network (NoFN) and other hurdles, experts said various issues like working out the revenue model, work flow automation, creating an ecosystem for it and others would have to be addressed to…