37% rural youth sans Internet access: Study
Over the past few years, the most significant divide in the field of marketing has been the chasm between the digital folk and brand marketers. The digerati talk about engagement, obsess about tracking data across the funnel, and have an undying belief that technology can and will change the world.
Whereas the brand-driven marketers look to deep consumer insights and iconic stories and bow down to the immutable laws of what makes us humans tick. The distinct points of view from both camps have led to many heads butting, egos bruising and general disservice to the advertising industry.
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