37% rural youth sans Internet access: Study
With urban India, the world’s largest middle-class population, now deciphered and more or less conquered, it is time to tap into what could be the world’s last and the largest untapped markets – ’emerging India’. While urban India was a difficult market to crack, rural India will be nothing short of an enigma. On one side is the allure of a large virgin market and on the other side is more than 10 per cent of the world’s population struggling to have access to basic amenities like
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