37% rural youth sans Internet access: Study
The Modi government, which completed one year at the Centre, is preparing for a big-ticket launch of Digital India, taking technology to the villages and block levels, through merchandise, hackathons and gamesspread over a week-long initiative across the country.
The National e-Governance Division (NeGD), under the Department of Electronics and Information Technology (DeitY), has empanelled agencies for a messaging campaign, gamification, printing and merchandise, advertising and creatives, including advertising for rural outreach and social media.
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