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MUMBAI (Thomson Reuters Foundation) – Indian cricket legend Sachin Tendulkar, chess champion Viswanathan Anand and Bollywood stars took to Twitter this week to support a campaign against child labor, using their fame to draw greater attention to the issue.
The campaign, launched by Indian insurer Reliance General Insurance and children’s rights NGO Child Rights and You (CRY), used the hashtag #DONT_EMPLOY_LITTLE_ONES to urge people to promise not to use child labor. Bollywood stars Soha Ali Khan and Mandira Bedi also tweeted their support.
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