Jaspreet Bindra to helm Mahindra Group’s digital, ecommerce plan

The Mahindra Group is drawing up a digital and ecommerce strategy and has hired Jaspreet Bindra, an angel investor and former CEO of Askme.com, to helm the initiative, as India’s oldest business houses begin to seriously tap technology.

Bindra, who joined mid-July, has been appointed Group Senior Vice President for Digital Innovation and Ecommerce and is expected to drive automation and implement digital technologies across the group, three people with direct knowledge of the matter told ET. “He will be expected to drive digital but also craft an ecommerce strategy. The group had been looking to put an ecommerce framework in the past six months.
Read More